Make Everyone Shine

Kelvin Corrêa

Você sabia que muitas empresas usam o conhecimento sobre Neurociências e Comportamento Humano para fazer os seus consumidores gastarem mais? O Viés da Ancoragem é um dos mais usados e muito citado dentro dos estudos em Finanças Comportamentais e Neuroeconomia. Compartilha com aquele seu amigo que gasta demais. #neurociencia #viesescognitivos #comportamentohumano #consumismo

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ElisconsultoriaRH

ElisconsultoriaRH

Isso explica muita coisa #viesescognitivos #neurociencia

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designfromhuman

designfromhuman

Você acha que a Netflix influencia a sua decisão? — #enviesados #viesesnodesign #uxdesign #design #marketingdigital #viesescognitivos #gatilhosmentais #beberena

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3

designfromhuman

designfromhuman

Uma matéria do Fantástico mostrou como o Design com “padrões sombrios” é usado de maneira perversa no Jogo do Tigrinho. O design do jogo é divertido e bonitinho. E o usuário tem pouco tempo pra refletir sobre o que está fazendo, explorando sua tomada de decisão, e alimentando nosso sistema de recompensa, que busca por prazeres imediatos. Mas, de quem é a culpa? Do vício ou da plataforma que o alimenta? #uxdesign #marketingdigital #viesescognitivos #jogodotigrinho #darkpatterns #padroessombrios

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