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Que 2023 seja tão espetacular como foi a virada em Florianópolis. Para tornar a festa ainda mais marcante, pela primeira vez, a Megatela do Floripa Square exibiu a contagem regressiva que anunciou a chegada do ano novo. Além disso, também transmitiu ao vivo os fogos da Ponte Hercílio Luz. Assim, todos na Beira-mar Norte e Beira-mar Continental assistiram, do início ao fim, o verdadeiro espetáculo do Réveillon da capital catarinense. #floripa #FloripaSquare #reveillons #Reveillon2023
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Durante os 15 dias de pico absoluto do verão em Floripa, entre 26/12 e 09/01, a Copa Airlines domina o skyline da cidade através da Megatela Floripa Square. Na capital do verão sul-americano, a marca se posiciona com uma mensagem para 2026 diante de uma audiência superior a 1 milhão de pessoas no período. Localizado no principal eixo de ligação Ilha-Continente, o ativo — icônico landmark de mídia — potencializa a campanha com atenção máxima e impacto absoluto. #viagem #floripa #floripasquare
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