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O que é LTV? “Lifetime Value”, que em português pode ser traduzido como “Valor do Tempo de Vida do Cliente”. Resumindo de uma forma fácil de entender, é quanto o cliente deixa para você em um período predeterminado. Por exemplo, se tenho um cliente que fica 6 meses comigo, sei disso porque entendi o “Churn” médio do meu negócio. Nesses 6 meses, o cliente compra de mim 6 vezes, cada compra com um ticket médio de 100 reais. Com isso, entendi que o LTV desse cliente é de 600 reais.
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#Mercado 🛒 Club de Descontos: A Estratégia Que Impulsiona Seu Faturamento! 📈 Você sabia que um clube de descontos bem estruturado pode aumentar o ticket médio do seu supermercado em até 20%? Isso porque ele estimula a recorrência de compras e fideliza clientes, gerando um aumento significativo no faturamento mensal! 🔹 Aumento da Frequência: Clientes cadastrados voltam mais vezes para aproveitar ofertas exclusivas. 🔹 Maior Ticket Médio: Promoções estratégicas incentivam compras maio
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