Kwai Logo
Kwai User Avatar
Uma persona bem construída não nasce apenas de dados demográficos. Antes de pensar em idade, profissão ou hábitos, existe um contexto que precisa ser compreendido: o mercado, o negócio e o objetivo que aquela estratégia precisa alcançar. Na prática, isso significa que uma mesma empresa pode precisar olhar para públicos diferentes dependendo do que deseja desenvolver, vender ou posicionar. É por isso que estratégia de conteúdo começa muito antes do calendário editorial… . . . . #persona
41
1
Carregando
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