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Lo ngeliat minimarket rame tiap hari, mikir “ini pasti duitnya gak abis-abis.” Padahal di balik etalase penuh, ada spreadsheet berdarah. Omzet 300 juta sebulan, profit bersih cuma 6 juta. Itu pun kalau gak ada barang expired, listrik jebol, atau pegawai cabut. Keliatannya bisnis retail itu megah. Tapi realitanya... margin-nya kayak benang, tipis banget. Lo pikir buka cabang 10 kali bakal bikin kaya? Salah, bro. Itu cuma bikin lo capek 10 kali lipat buat nahan rugi. Jangan terjebak sama keramaia...
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