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Duas trocas de patrocinadores nos maiores festivais do país e, apesar de parecerem movimentos iguais, são histórias bem diferentes. No Rock in Rio, a Heineken encerrou uma parceria de 15 anos com o festival. Mas o Grupo Heineken não está deixando a Rock World: a Eisenbahn já está confirmada como patrocinadora master do The Town 2027 e existe uma mudança de estratégia do grupo em relação às marcas e ao território de música e entretenimento. Por isso, existe a expectativa de que a Eisenbahn tamb...
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