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Você sabia que a Kodak inventou a câmera digital... e decidiu enterrá-la? Essa decisão custou bilhões e levou a empresa à falência. Em 1975, a Kodak dominava 90% do mercado de filmes fotográficos. Mas, com medo de perder o lucro desse mercado, os executivos decidiram esconder a câmera digital criada por um de seus engenheiros. A ordem foi clara: "Patenteie e enterre isso." Enquanto os concorrentes inovavam nos anos 90, a Kodak insistiu em apostar nas câmeras descartáveis. #branding
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