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Fenomena Fajar Sadboy nggak selesai di satu video nangis. Apa sih yang bisa buat dia bertahan? Salah satu hal pentingnya persona kuat yang konsisten!! Mulai dari logat khas, gaya bicara puitis, sampai ekspresi lugu yang selalu kebawa di setiap panggung semuanya bikin dia beda dari figur viral lainnya. Dan yang bikin makin menarik dia bisa sedih, lucu, meme-able, sampai jadi bahan konten Gen Z tanpa kehilangan ciri aslinya. Fajar adalah contoh gimana personal branding yang organik justru lebih t...
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