Kwai Logo
Kwai User Avatar
Você sabe quanto custa trazer um cliente. Mas sabe quanto ele vale? Duas empresas com CAC igual de 400 reais chegam a resultados completamente diferentes dependendo de quanto cada cliente deixa na conta. Uma está lucrando em cima de cada aquisição. A outra está pagando pra trabalhar. A saúde do negócio não está no CAC isolado. Está na relação entre o que você gasta pra adquirir e o que o cliente gera ao longo do tempo. Se essa conta está invertida na sua operação, o problema não é o tráfego.
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