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O município de Itarema, no litoral oeste do Ceará, ganhou destaque nacional no programa Globo Rural, da TV Globo, por sua importante atuação na cadeia produtiva da carnaúba. É lá que o pó extraído das folhas da palmeira, conhecida como “ Carnaúba ”, é transformado na valiosa cera de carnaúba — um produto 100% cearense com presença global. A cera de carnaúba está mais presente no dia a dia do que muitos imaginam. Ela é usada na fabricação de bala de goma, batons, ceras automotivas e até na cober
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