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🍻 Uma Aula de Marketing em 10 Segundos: Amstel e a Releitura do “Meme da Latinha”! A Amstel transformou a despedida de William Bonner do Jornal Nacional em uma obra-prima de marketing de oportunidade, com apenas 10 segundos de anúncio. Por que foi uma aula de marketing? • Gatilho do Meme : O grande acerto foi resgatar o icônico momento das eleições de 2022. Na ocasião, durante a apuração ao vivo, o microfone de Bonner capturou um som que parecia ser o de uma latinha.
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