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One of the biggest shifts I made in building Prime Train was realising that you don’t need everyone to like you. You just need YOUR people to love you. That’s the 80/20 rule. 80% of people won’t resonate with your message. They’ll scroll, talk shit, or just not care. And that’s perfect — because they were never your people anyway. The goal? Find the 20% that do care. That resonate. That ride with you. The people who reply to your stories, comment on your posts, share your message, buy your prog...
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